All News

Victoria’s Secret Expands in Greece with New Store Opening at The Mall Athens

Following its successful debut in Thessaloniki, Victoria’s Secret opens its second store in Greece and first destination storefront in Athens at The Mall Athens.

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A new market. A new opportunity for success. Greece!

We are proud to announce the arrival of Victoria’s Secret in a new market. The first Victoria’s Secret store in Greece!

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A new chapter for Victoria’s Secret in Novi Sad, Serbia

We are very proud to announce the opening of the new Victoria’s Secret store at BIG FASHION in Novi Sad, our third location in Serbia.

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A new Nespresso destination in Belgrade. ☕️

We are delighted to welcome coffee lovers to our newest location in BEO Shopping Centre. A new space to explore the world of Nespresso, discover our Original and Vertuo coffees, machines and accessories, and find the perfect match for every coffee moment. Every new opening is brought to life by many people working together. A heartfelt thank you to everyone who played a part in making this one happen. We are excited to continue growing the Nespresso experience in Serbia and creating new places to share our passion for exceptional coffee. BEO Shopping Center, ground floor

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A new way to enjoy Nespresso is here. ☕

We are excited to welcome you to our brand-new Nespresso On The Go boutique in Galerija Mall – the first Nespresso On The Go boutique in the Adria and Bulgaria region. Designed for coffee lovers who appreciate exceptional coffee, wherever the day takes them, this new concept brings together convenience and the premium Nespresso experience. In addition to our full Nespresso boutique offering of coffees, machines and accessories, visitors can enjoy a menu of freshly prepared hot and iced coffee beverages. From espresso classics to refreshing seasonal recipes, our Coffee Specialists are ready to help every guest discover their next favourite coffee. Whether you're starting your morning, taking a break, or simply looking for your next coffee moment, stop by and experience Nespresso in a whole new way. A huge thank you to everyone who made this opening possible. Your passion, dedication, and teamwork brought this new concept to life, and we couldn't be prouder. We also extend our sincere thanks to our colleagues from Greece, our partners, and everyone who contributed to bringing this exciting new concept to life. See you at Nespresso On The Go in Galerija Mall!

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A new market, a new milestone: Malta!

We are proud to announce the opening of the first Victoria’s Secret store in Malta, marking SF1 Group’s entry into a new market and another step in our regional growth journey. Thank you to our partners, teams, and everyone who contributed to bringing this project to life. We look forward to welcoming customers and building a strong presence in Malta.

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A day full of flavour and celebration! - Opening Knez Mihailova

To officially mark the opening of our new-concept Nespresso boutique in Knez Mihailova, we hosted a daytime event that brought together coffee lovers, partners, and friends - all united by a shared passion for exceptional coffee. The celebration was graced by the presence of leading media representatives, prominent influencers, and honoured guests, whose enthusiasm and support made the occasion truly unforgettable. Guests enjoyed a unique tasting experience, featuring not only our signature espressos, but also refreshing Nespresso creations like the Nespresso & Tonic and the ever-stylish Vanilla Nespresso Martini. ☕ It was the perfect way to explore the variety and versatility of our coffee universe. We were proud to welcome the amazing Nespresso team from Greece, whose presence added a special touch to the event. A heartfelt thank you also goes to our incredible SF1 Nespresso team, whose dedication, energy, and collaboration were instrumental in bringing this project to life. Our boutique, designed with a modern and inviting concept, is now open to all. Come visit us, enjoy a coffee tasting, and let our Coffee Specialists help you find your ideal coffee blend and machine. See you in Knez Mihailova - the espresso is waiting!

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New concept store opening in Delta City Belgrade

It all started here...

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New Victoria’s Secret store in Košice, Slovakia

We’re proud to announce the opening of a new Victoria’s Secret store in Košice, Slovakia - marking the third location in the country and another exciting milestone in our regional expansion. Bringing one of the world’s most iconic lingerie and beauty brands to Košice reflects our continued commitment to delivering premium retail experiences and strengthening our presence in Central Europe. This new store offers customers an inspiring shopping environment, featuring signature collections, elevated design, and the unmistakable Victoria’s Secret brand experience. A big thank you to everyone involved in making this launch possible - from our dedicated teams to our trusted partners. We look forward to welcoming customers and continuing to grow together.

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Opening Victoria’s Secret in Supernova Ljubljana, Slovenia

A look back at two exciting milestones in our regional expansion in Q4 2025 ✨ SF1 Group has recently expanded the Victoria’s Secret presence across Central Europe, marking its entry into the Slovenian market with the opening of the first-ever Victoria’s Secret store in Slovenia at Supernova Ljubljana Rudnik, while simultaneously strengthening its footprint in Slovenia with the opening of a new store at Aupark Shopping Center in Bratislava. Both stores offer a premium, carefully curated retail experience featuring the latest Victoria’s Secret collections in lingerie, sleepwear, athleisure, fragrances, and body care. A big thank you to everyone who contributed to making these openings possible. We’re excited to welcome customers in both markets and continue growing the brand across the region.

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Welcome to BRANKOV Business Center!

We are proud to present a new modern office building in the center of Belgrade. An innovative approach, emphasis on sustainability, a healthier working environment with a view of the panorama of Belgrade are just some of the advantages of our business space. Put your employees first and allow people to work where they’re most comfortable! BRANKOV Business Center brochure https://lnkd.in/d4JuCE_A Leasing Contact [email protected] +381 11 22 00 216

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First Victoria’s Secret store opened in Serbia!

We are proud to announce a new chapter in SF1 Group’s international expansion - following a successful recent opening in Slovakia, we now celebrate our latest milestone in Belgrade, Serbia. Victoria’s Secret has officially entered the Serbian market with its debut location at UŠĆE Shopping Center in Belgrade - marking a significant new market entry for the brand. The brand launch featured the latest collections, offering a fresh and elevated introduction to the essence of Victoria’s Secret. On May 14th, we hosted an exclusive pre-opening event with leading media representatives and top fashion and lifestyle creators, setting the tone for an unforgettable brand introduction. We welcomed our first customers on May 15th into a premium, carefully curated space designed to deliver the full Victoria’s Secret experience. We want to thank our incredible team and trusted partners for bringing this vision to life. We’re excited for what’s to come in Belgrade and beyond. You are invited to visit us at UŠĆE Shopping Center and experience the world of Victoria’s Secret firsthand.

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SF1 Properties

SF1 Group presents SF1 Properties! Sophisticated style and outstanding quality are the backbone of our offer of office space in Belgrade. In addition to premium product brands, there is now a premium office rental service as well as premium advertising positions. Come and visit us! www.sf1properties.com

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Opening of a new Pandora store in Marrakesh, Morocco.

This is our first EVOKE concept store in the country...

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Exciting News from Nespresso: Our Fifth Boutique Opens in Ljubljana!

We’re proud to announce the opening of our newest Nespresso Pavilion – located in the Supernova Shopping Center in the heart of Ljubljana! This marks the fifth boutique in our growing network this year, following successful openings across Bulgaria, Croatia, and Serbia. But this one is truly special. This pavilion concept is among the first of its kind, blending cutting-edge design, sustainability, and an elevated coffee experience. It’s more than a boutique – it’s a place where coffee lovers can explore the world of Nespresso tastings, machines, and a closer look at our recycling initiatives. A huge thank you to everyone who made this possible. If you're in Ljubljana, stop by Supernova and discover your next favourite blend – the Nespresso way.

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Welcoming Varna to the Nespresso Family!

We are delighted to announce the opening of our brand-new Nespresso boutique in Varna, Bulgaria! This marks a special moment for us as we introduce the world's first rounded pavilion boutique, designed to offer a unique and immersive coffee experience in the heart of the city. This year has been one of incredible growth—we have already opened new boutiques in Sofia and Zagreb, and now we are expanding to Varna to share our exceptional coffee experiences. A huge thank you to everyone who played a role in making this happen. Your dedication, hard work, and enthusiasm continue to drive our success. We look forward to welcoming you to our new boutique, where you can explore our premium coffee blends, enjoy an exclusive tasting, and discover the latest Nespresso machines and accessories. Grand Mall Varna – ul. Andrey Saharov 2, 9000 Varna, Bulgaria Join us in celebrating this exciting new chapter!

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Four new stores. A strong end to the year.

This represents a major step forward in the expansion of our physical store network...

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