A new market. A new opportunity for success. Greece!

October 17, 2026

We are proud to announce the arrival of Victoria’s Secret in a new market. The first Victoria’s Secret store in Greece!

The first Victoria’s Secret store in Greece has opened at Mediterranean Cosmos in Thessaloniki, marking an important milestone in SF1 Group’s continued business development and the brand’s expansion across the region.

A big thank you to our amazing team and all our partners whose hard work, dedication, and support helped bring this project to life. This opening is the result of a shared vision, great collaboration, and a tremendous amount of commitment, something we are truly proud of.

The warm welcome we received and the enthusiasm of our visitors made this opening even more special. We are excited that Victoria’s Secret is now welcoming its first customers in Greece, and we look forward to writing a new chapter for the brand in this market together!