About Us

We recognize high quality products and connect users with values of the brand. We carefully choose products that meet the requirements of classy style.

Our portfolio consists of carefully selected brands that provides premium quality to the customers.

During selection of partner and brand we require integrity, quality, innovation and additional value for the customer. Therefore, we unite under our aegis globally famous brands with a story, style and quality- PANDORA, NESPRESSO, VICTORIA'S SECRET and SCHOLL.

Our companies, that represent the presence of these three strong brands, constantly grow and develop in compliance with the global requirements of our principals. We consider our companies as ambassadors of the chosen brands.


Clips DK/SF1 Clips company is distributer of PANDORA jewellery for Serbia (Kosovo), Montenegro, Croatia, Slovenia and Bosnia and Herzegovina, Albania, North Macedonia, Moldavia, Malta, and Morocco.  Following the standards of PANDORA brand, regional positioning trough a network of retail, franchise, and online stores has been carefully performed.  


SF1 Coffee company is distributer of Nespresso coffee in the region - Serbia, Croatia, Slovenia, Bulgaria.


In may 2024. SF1 Group has signed partnership agreement with the iconic lingerie brand Victoria's Secret on the following markets, Serbia, Slovenia, Slovakia, Malta, and Cyprus.


In December 2022, SF1 Group agreed to acquire Iconic Feet Shoe Trading, a company which distributes Scholl products in the GCC region and in Egypt.


Argenta is wholesaler of non-branded and branded jewelry, ear studs, and packaging solutions. Today, Argenta is leading distributor of non-branded and branded jewelry, packaging and supporting tools, and Studex ear piercing products.


SF1 Properties company can provide you with additional services in accordance with the values of the group, which include renting quality office space in Belgrade, intended for office and retail business. We also offer the most frequent OOH locations in the center of Belgrade.



Territorial expanding by conquering new markets is our priority, providing quality to new, satisfied customers.

Our expertise and understanding the local markets enable administration of brands represented by us with high quality, providing long-lasting partnership of high quality.