Victoria's Secret.

The global leader in intimate apparel and a timeless icon of sexy, glamorous, affordable luxury.

About Victoria's Secret

Victoria’s Secret is the global leader in intimate apparel and a timeless icon of sexy, glamorous, affordable luxury - including iconic bras, panties, and lingerie, as well as sleepwear and loungewear, alongside award-winning prestige fragrances and body care products. Victoria’s Secret is also home to the world’s largest team of bra fit experts. The brand remains committed to inspiring women around the world.


Victoria’s Secret stores feature a contemporary and functional retail concept designed to provide easy navigation and an enjoyable shopping experience. The assortment includes the brand’s most beloved collections - from iconic bras and panties to lingerie, activewear, sleepwear, accessories, and the popular beauty line featuring fragrances, mists, and body care products.


A special part of the offering includes professional bra fitting consultations, available to all customers free of charge and without prior appointment, further enhancing the personalized shopping experience.


Within the beauty assortment, the best-selling Bombshell Eau de Parfum stands out, recognized for its fresh notes of Brazilian purple passion fruit and creamy Madagascan orchid, with peony serving as the central signature of the Bombshell collection.


SF1 group represents brand Victoria's Secret on 6 markets: Greece, Cyprus, Malta, Slovenia, Slovakia and Serbia.

Victoria's Secret

By the Numbers in SF1 Group

2024

Joined SF1 Group

6

Markets

10

Stores

6

Online stores

220+

Employees

Latest News

Stay updated with our latest announcements and events

Victoria’s Secret Expands in Greece with New Store Opening at The Mall Athens

Victoria’s Secret Expands in Greece with New Store Opening at The Mall Athens

Following its successful debut in Thessaloniki, Victoria’s Secret opens its second store in Greece and first destination storefront in Athens at The Mall Athens.

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A new market. A new opportunity for success. Greece!

A new market. A new opportunity for success. Greece!

We are proud to announce the arrival of Victoria’s Secret in a new market. The first Victoria’s Secret store in Greece!

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A new chapter for Victoria’s Secret  in Novi Sad, Serbia

A new chapter for Victoria’s Secret in Novi Sad, Serbia

We are very proud to announce the opening of the new Victoria’s Secret store at BIG FASHION in Novi Sad, our third location in Serbia.

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