A new chapter for Victoria’s Secret in Novi Sad, Serbia

October 13, 2026

We are very proud to celebrate the opening of a new Victoria’s Secret store in Novi Sad, our third location in Serbia.

This marks another important step in our growth and the expansion of the brand’s presence across the region.

A huge thank you to our incredible team, who brought enthusiasm, hard work, and dedication to every detail of this project, and to our trusted partners, whose expertise, support, and shared vision helped turn this idea into reality.

We look forward to welcoming our customers to the new store and to everything that lies ahead as we continue this journey together!