Victoria’s Secret Expands in Greece with New Store Opening at The Mall Athens

October 30, 2026

Following its successful debut in Thessaloniki, Victoria’s Secret opens its second store in Greece and first destination storefront in Athens at The Mall Athens.

Victoria’s Secret continues to grow its retail presence in Greece with the official opening of its first store in Athens, located at The Mall Athens.

Following our recent opening in Thessaloniki, this marks the brand’s second storefront in the country. The response on opening day was fantastic, with customers queuing throughout the day to discover the new space and explore our latest lingerie, sleepwear, and beauty collections.

A big thank you to our dedicated teams and operational partners for their hard work and commitment, and to everyone who joined us for the opening. We are proud of what we have achieved together and excited for what’s ahead as we continue to expand across the region.